Advent Calendar No 19

Create a Brand Kit


A brand kit is like a first-aid kit – but for your brand! 🧰✨

What is a brand kit?
It’s a collection of the key elements that define your brand. A brand kit helps you keep your brand consistent and professional, no matter who creates your content.

What should your brand kit include?

  1. Logo: Your primary logo and any variations.
  2. Color palette: A list of your brand colors (with hex codes for digital use).
  3. Fonts: The fonts you use and their specific purposes (e.g., headlines vs. body text).
  4. Voice and tone: A brief description of your brand voice – how your texts should feel and sound.

Bonus: Add example images showing how these elements work together to make it even easier for others to follow the guidelines.

👉 Do you have a brand kit? If not, start gathering your elements today to create a solid foundation for your brand!

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